Using public data to produce private number plate insights, trends, and forecasts.
29,952 plates left DVLA's marketplace and went into someone's safe instead of onto someone's bumper. The year code on them is the cleanest tell we've found.
The average UK car is now 10 years old, the highest on record. 43.4 per cent of the fleet is over a decade old, and the year code on the plate is doing the announcing.
DVLA data on 55,123 plate-to-vehicle assignments reveals which UK car makes over-index in private-plate ownership — and what their owners are spelling on the plate.